PLS via its subsidiary, Dulai Fruits Enterprise Sdn Bhd had promoted Malaysia durian with the support of tourism grant from Ministry of Tourism, Art and Culture. The Ekodurian Fiesta was held in Ekocheras Mall from September 15th to 18th, 2022. Fresh durian and durian downstream products like durian latte, durian croissants, durian tarts, Himalayan salted durian soft serve were offered. Also, there are activities, among others, are guess-the-durian weight, taro reading, and bear brick colouring. Ekocheras Mall is under the ownership and management of Ekovest Bhd, who is also a shareholder of PLS Plantations Bhd.